Looking to boost your bowls club's membership and secure its long-term success? If so, you've come to the right place.
Bowls has been around for thousands of years, and it’s still a popular game to this day – in 2019, over 1 million viewers tuned in to watch an international televised lawn bowls competition, and there are plenty of outdoor locations for playing casual bowls all over the UK. At Brighton’s vibrant seafront, for example, the famous beachside public bowls court is popular with both young and old players alike.
Despite this, it's no secret that attracting and retaining new bowls club members can be hard. With shifting demographics, evolving leisure trends, and an increasingly competitive landscape, it's essential for bowls clubs to adopt effective marketing strategies to stay relevant and thrive.
At Bowlr, our aim is to help bowls clubs keep up with the changing landscape by sharing tips about successful bowls club marketing, as well as revitalising and modernising club systems. In this blog, we'll explore a variety of marketing techniques that will help make your bowls club an attractive destination for both prospective and current members – from leveraging digital platforms to hosting engaging events. Let’s get started!
The landscape of bowls is changing, and you’ll want to find ways to promote your club that will appeal to a broad range of people. This can mean hosting events to draw in crowds and solidify a sense of community, as well as offering booking systems that are both simple and user friendly.
In this section, we'll explore actionable tips that can help you promote your bowls club to potential members, helping to build a steady influx of enthusiastic players.
One of the most effective ways to introduce your bowls club to prospective members is by hosting open days. These events provide an opportunity for people to visit the club, try their hand at the game, and experience the welcoming atmosphere firsthand.
To entice new members and retain existing ones, you could consider offering special promotions or incentives.
For example, you could:
Building strong ties with the local community can be key to attracting new members.
In today's digital age, harnessing the power of online platforms is crucial for reaching a wider audience.
This is a great way to become a valuable part of the community, as well as offering club members some valuable incentives.
Consider forming partnerships with local businesses or organisations to cross-promote each other. For instance, collaborate with a nearby café or restaurant to offer exclusive discounts or packages to your club members, and reciprocate by promoting their establishment to your club's community.
These partnerships can help broaden your club's exposure and attract new members as well as offer club benefits.
Above are five of the most effective ways you can expand and retain your network of members. It’s important to remember that these techniques should not only be aimed at promoting your club, but also at building a strong sense of community within the club to retain existing members.
Bear in mind that even with the best promotion in the world, if it’s not easy for people to find out about your club, sign up, and manage their membership, you’re likely to miss out on some members. That’s where the importance of having a clear website and management system comes in handy.
At Bowlr, we’ve designed an efficient solution for indoor and outdoor bowls clubs seeking structured websites that offer seamless membership and league management. With its intuitive interface and dependable features, our Bowlr software revolutionises the way bowls clubs operate, simplifying administrative tasks and enhancing the overall club experience.