In today’s world, having a website for your bowls club isn’t just a bonus - it’s a necessity. A high-quality website can make all the difference when you’re trying to attract new members, from making it easier to sign up to improving the visibility and credibility of your club.
Bowlr is the UK's premier league and membership management system for indoor and outdoor bowls clubs. In this post, we explain the 4 main reasons having a well-designed website is vital for growing the membership of your bowls club.
Think about the last time you heard about an interesting-sounding new club. Chances are, your first move was to hop onto Google and search for more information.
Having a website will give potential new members easy access to information about your club, such as location and scheduling, without having to contact the club directly. This will improve their overall experience and reduce the workload for your staff, allowing them to focus on other areas of importance.
Information your website could display includes:
Having your contact details clearly displayed on your website makes joining your club or registering for events effortless. After all, it’s a lot harder for new members to join if they don’t know how to reach you!
Your website could also feature a sign up form, which will allow people to sign up without needing to phone or email. This will save them time and give them a better experience overall.
A high-quality website reinforces the credibility of your club. Even if your club has a website already, a dated or confusing design will reflect poorly on it and make potential members doubt the professionalism of your service.
A clean, contemporary website is much more likely to draw in new members, as it will reassure them that your club is being run to the high standards they expect.
The key to running your club successfully is to treat it like you would a business, which is why it’s so important to market it effectively.
If someone searches for ‘bowls clubs in my area’ on Google, a website that has been designed with SEO (Search Engine Optimisation) in mind is much more likely to show up on the first page of results. This will improve your organic traffic and give you a leg up over your competitors, without having to shell out on paid ads!
Aside from our club and league management system, Bowlr specialise in designing modern and sophisticated websites for bowls clubs across the UK.
Our websites fully integrate with our management system, so any changes you make via the Bowlr system will automatically display on your website. Your members will be able to easily view rink availability, book slots, and keep up to date with the latest news and events at your club.
Our in-house designers build each website from scratch, tailoring it to your club’s specific requirements and budget. All our websites are built to be mobile-responsive, so they will look and function correctly on PCs, laptops, tablets, mobiles, and any other internet-connected device.