The game of bowls has never stayed stagnant. From its ancient roots, to the game we know and love today, it’s gone through countless changes and developments, and will continue to do so far into the future.
As of the 2020s, bowls clubs around the globe are still finding innovative new ways to draw in crowds and create an even better experience for their members. Here are some popular trends that you should consider implementing at your own club!
Unfortunately, one of the biggest challenges bowls clubs face when it comes to attracting new members is the reputation of bowls itself. It's often seen as a slow and old-fashioned game, lacking the excitement of sports like golf, tennis, and football. Of course, we all know that couldn't be further from the truth!
So, how do you change people's minds and show them just how fun bowls can be? Simple: throw a social event that not only celebrates bowls, but also offers a wide range of entertainment options for everyone to enjoy.
As an example, take The Bowls Club LND. They've successfully given bowls a modern twist by combining it with live music, street food, cocktails, and a thrilling 'sudden death' finale. Their events attract a wide variety of people, including friends, families, and even corporate outings – the events appeal not only to seasoned bowls fans, but also to people from all walks of life.
By creating an event that caters to everyone's interests, you can draw in a much larger and more diverse crowd. People who may have hesitated to try bowls due to its reputation can now experience it in a fun, relaxed, and low-pressure environment, while having the opportunity to enjoy all the other exciting amenities you have to offer. This makes them a lot more likely to sign up for your club – and to get their friends to sign up, too!
According to a recent survey, nine out of ten people in the UK believe sustainability is vital for the future of our planet. More and more people are looking at the eco impact of their actions, including the sustainability of the clubs and groups they belong to.
By adopting sustainable practices, you can reduce your club's carbon footprint and play your part towards a greener future for all. It's also a great way to convince more environmentally conscious members to join up.
Some of the many features you can implement include:
Technology has revolutionised the way we live our lives, shaping everything from our entertainment to our work to even the most mundane tasks. So, why should your bowls club be left behind?
By incorporating digital features throughout your club, such as automated scoring systems, electronic scoreboards, and video replay technology, you can enhance the game experience for both players and spectators. Players will be able to access real-time data and hone their skills like never before, while spectators get a better idea of what's happening in each match.
However, it's not just about the physical tech – having a strong online presence is equally important in running a successful bowls club. With a user-friendly website, active social media channels, and convenient online booking systems, you can effectively communicate with your members, promote events, and attract new players to join in the fun.
Are you an owner looking to bring your club's operations into the modern age? You've come to the right place.
As you can see above, there are loads of ways to keep the game of bowls relevant and attracting new members – including keeping up with technology.
Bowlr is the only membership and league management software designed exclusively for bowls clubs. It streamlines the entire process of running your indoor or outdoor club, allowing you to handle membership data, organise leagues, make bookings, and so much more.
By making everything easier to manage online, Bowlr helps make your club easier to access and more attractive to both new and existing member alike.
Let's have a chat and explore how our systems can transform your club for the better, just as we've already done for over 100 clubs across the UK.